Social, Creator & Content Strategy Lead

Enterprise • Platform • Brand

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I craft stories out of complex ideas and lead the teams that bring them to life.
Whether it’s a technical product, a high-stakes leadership message, or a multi-platform campaign,
I turn dense concepts into clear, engaging content that actually sticks with people.

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I bridge the gap between big-picture strategy and real-world execution,

connecting with audiences while driving real business growth.
 

How I Work

• In the Trenches with You: 
  I collaborate directly with executives and cross-functional teams,
  owning projects from initial spark to final polish.
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• Calm in High-Stakes Production: 
  Equally comfortable directing crews on set, managing live multi-cam events,
  or prepping executives for the camera.​
   

• Creative Meets Clarity:
   I balance ambitious storytelling with tight, modern workflows (including AI tools)
  so projects land on time and on target.

 

Capabilities

• Strategy & Storytelling: Content Strategy, Executive Messaging, Creator Programs, Social Campaigns

• Production & Direction: Creative Direction, Live Events, Experiential, Audio & Post-Production Oversight

• Leadership & Operations: Cross-Functional Alignment, Talent Direction, AI-Assisted Workflows

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Selected storytelling work: View portfolio 

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Selected clients & collaborators:

Google, Meta, McDonald’s, ABC, TikTok, Virgin Voyages, Coinbase, Beats by Dre.
 

Impact:

• Short-form content reaching 60K+ organically and increasing audience engagement.

• Long-form video exceeding 245K+ views across brand and owned channels.

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